Have you ever felt like ads are following you around the internet? You're not imagining things – and it's just the tip of the iceberg. Join Alessandra Di Lorenzo as she pulls back the curtain on the hidden workings of digital advertising. Drawing from over two decades of digital media experience at companies such as Yahoo, Vodafone, eBay, and lastminute.com, she reveals: • How your online activity shapes the ads you see • The true cost of "free" internet content • Advertising's impact on our choices and well-being • Strategies to take control of your digital experience Whether you're a curious consumer or a marketing professional, this book equips you to navigate our ad-saturated world with confidence and awareness. Unmask the forces vying for your attention and take control of your digital destiny. Your journey to becoming an ad-savvy web-surfer starts here.
