Brand Renegades shows listeners how to develop a non-traditional success formula to disrupt and innovate their industry. Club Tattoo founders and industry disruptors Sean and Thora Dowdell share their experience as a woman-run company in the male-dominated world of tattoos and piercings. The lessons taught in this book are about learning to admit failure and learning to fail forward. Listeners will learn how to:
• Work on the business instead of in the business • Know when to take calculated risks • Make affordable mistakes to innovate • Step away from their comfort zone • Become a powerful leader and not just a boss
