Don't Fire Them, Fire Them Up

One of the most dynamic and original audio programs to come around in some time, Don't Fire Them, Fire Them Up tells the listener how to build a winning business team: how to develop trust, create loyalty, and generate enthusiasm and excitement. It explains how to build or rebuild an organization, lead and energize it, and put it on top and keep it there, year after year. When Frank Pacetta became district manager of Xerox's Cleveland sales office, that district was a disaster area, dragging along near the bottom of Xerox's national organization. Within a year, Pacetta had turned it around, making Cleveland first in the region and fourth nationally out of sixty-five sales districts. In his four years in Cleveland, revenues went from $56 million to $106 million and it took the team approach to make it happen. Pacetta has since moved to the Mid-Ohio District where he and his team are back on top! Here he explains how to can take a company to the top by motivating employees in the most positive way possible: nurturing them, showing that accomplishment is valued, and giving them the skills and the responsibility to become winners.