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  4. Guide to Paco Underhill's Why We Buy

AUDIOBOOK
Book Summary

Guide to Paco Underhill's Why We Buy

Instaread
1
(1)
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Duration
12m
Year
2017
Language
English
Publisher
Instaread

About

PLEASE NOTE: This is a companion to Paco Underhill's Why We Buy and NOT the original book.

Preview:

In Why We Buy: The Science of Shopping (1999), Paco Underhill details the factors that influence consumer choices and preferences and explains how retailers tailor the environment to induce people to spend. Underhill's team closely studied every detail of shoppers' interactions with the retail environment to find out what inhibits or encourages spending...

Inside this companion to the book:

· Overview of the Book

· Insights from the Book

· Important People

· Author's Style and Perspective

· Intended Audience

Related Subjects

  • Book Notes
  • Study Aids
  • Adult Nonfiction
  • General
  • Research
  • Marketing
  • Business & Economics

Artists

InstareadAuthor
Dwight EquitzReader