The process of creating a small business brand begins with assessing its strengths and goals. This workbook will take you through each phase of generating the assets needed to establish a presence and build awareness for a small business brand. This ten-lesson guide is for beginners who want to manufacture messages and professional identity as well as create a consistent vision for any branded media project. Learn how to implement: • Blogging • Podcasting • Videos • And more... It's a content marketing boot camp!
