People form their first impression of you-and your business-in under a second. It's a startling thought. Fortunately, online articles have a bit more leeway. Most web pages have just under a minute to capture visitors' attention and persuade them to stay or leave. That said, sixty seconds isn't much time. If you need to convince a new user that your content is worth their clicks and shares, you might think brevity is key. Surprisingly, that's not always the case. To truly stand out in a crowded digital landscape and keep users engaged, long-form articles are the way to go.
