AUDIOBOOK
About
From one of America's leading experts on innovation comes his classic guide, now updated for the new millennium! Are listeners bringing yesterday's attitudes into today's world? Change is one constant in today's turbulent economic world. Now a leading business futurist and innovation expert has made a study of what it will take to put change to work in the coming decade. Crisscrossing the country to find out how the nation's most successful executives prepare themselves for tomorrow, Robert B. Tucker brings the results to listeners in this extraordinary audio program. They will learn: Little known techniques used by today's leading executives, entrepreneurs, and decision-makers to keep them ahead. How to spot changes and trends before competitors do. How to analyze trends and format strategies to profit from them. How to develop a personal "future scan system" to avoid missing out on important developments. A proven method for distinguishing between passing fads and the kind of changes that will reshape the world. The difference between understanding tomorrow and today is the difference between success and failure. Robert B. Tucker shows how to look ahead, and to get exactly where listeners want to go!