This book is about that side project of yours. Regardless of whether you are a hacker or a hustler, this book will show you there is much more to landing pages than button colors. In this book, you will discover: • How to lay bare your chosen market so that you can enter it effectively • Finding an effective source of customer acquisition for both validation and sales, so that you can acquire prospects and customers like twisting a spigot handle • Using previously unavailable quantitative tools for fast early-stage validation • How to find the right audience for a product, and prove ready to pay for a product, even if you don't have one yet • Positioning a product relative to other products, so that it stands out and attracts • Confidently test a product idea to prove unmet demand exists • Determine and test a clear go-to-market strategy • How to ethically convince people to convert if you're just starting up and don't have a track record yet • Strategies for focused market entry, in order to conserve your limited resources while learning about your target market • Which metrics actually matter when making your early (or even first) sale • The critical yet often overlooked components of using a landing page successfully (it's not what you think) • Specific case studies of how landing pages were used as minimum viable products, far from the typical split test you see in on-line marketing • Examples of initial landing pages of the multi-billion dollar tech giants • What keywords to target, in order to make that first sale! The fact of the matter is, you need hard-hitting, street-smart, ideally quantitative tactics that produce results. Relevant to your competitive landscape. Easy to implement in your business. With the right product strategy, you will outexecute your competitors.
