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Culture differences impact all aspects of international interactions, and they are especially relevant in business. In The Culture Map (2014), Erin Meyer, an expert on cross-cultural management, breaks down cultural differences that impact business interaction into eight linear scales. She explains how and why countries are placed along the scales and offers useful strategies for managers working internationally. Meyer explores what a leader from one end of the spectrum should expect when working in a country on the other end, and details how uncomfortable situations can be avoided.
Culture differences impact all aspects of international interactions, and they are especially relevant in business. In The Culture Map (2014), Erin Meyer, an expert on cross-cultural management, breaks down cultural differences that impact business interaction into eight linear scales. She explains how and why countries are placed along the scales and offers useful strategies for managers working internationally. Meyer explores what a leader from one end of the spectrum should expect when working in a country on the other end, and details how uncomfortable situations can be avoided.