“The Customer-Focused Leader” will show leaders of all kinds how to transform their business to one that wholly focused on the customer. Learn how to build a relentless focus on the customer into your organization's DNA. Leaders today are being pulled in so many different directions that it can feel impossible to stay on track when setting long term goals. The fact is that, overwhelmingly, businesses that build a focus on customer experience into their culture and processes will always win but it is easy to get distracted. Keeping your team or business focused on the customer while keeping the business afloat requires an extreme level of commitment and prioritization but is always worth the effort. Customer experience futurist Blake Morgan has pulled together eight essential laws that the best companies follow in terms of building and maintaining a focus on the customer. Customer experience is a decision leaders must make every day, and this book shows you how: • Create a customer experience mindset. • Exceed longterm profit expectations by giving up short-term profits. • Lay out your customer experience strategy creation and stick to it. • Embark on your 90 day get started plan. • Anticipate the future by being a customer experience futurist. • Don't forget that employees are customers too. • Evaluate success and measure what can be measured. • Reaffirm the priority-keep CX front and center. Learn the laws, see how the best companies apply them, and build them into your organization to become a transformational customer experience leader!
