If you have ever thought "I'm not a marketer. I'm an accountant," this book is for you. "Very generous insights from the industry's leading marketing expert that will challenge, illuminate, and ultimately...deliver results." James Ashford, bestselling author of Selling to Serve Marketing can be confusing and frustrating, and approaching it with purely an accountant mindset-going straight to the data, expecting an obvious return on investment-won't deliver the kind of results you want. Your marketing only works when it is a true reflection of you and your values. Inside this book, you'll find a structure for marketing which, when followed, helps your audience see who you and your firm truly are. As a result, you'll spend more time signing clients you like (and even love) and less time filtering out leads. Most likely, you'll find yourself better at it than you originally thought. You may discover you really enjoy marketing! With these changes in your mindset and your process, you'll have an accounting business which allows you to: Do work you enjoy. Get paid for your worth. Work with clients perfect for you.
