The Connected Business

Business IS a people-driven engine. You hire people and manage people who you expect to innovate new ideas. You then send out people to market those ideas to other people who will pay for them, so that you can grow and hire more people, and make a board full of other people happy. Until you understand people, you don't understand your customers, your employees, your bosses, your board, your team dynamics, your shareholders, or in short - your business. Your employees, customers and managers in every country, in every moment, are experiencing one of eleven distinct mindsets. Your understanding of these stages is a powerful tool in your business arsenal that lets you better understand your employees, leaders, and customers on a deeper level. In this book, Kathryn Colleen, PhD, RMT, details each of the eleven stages, the research behind them, and how to use them to optimize your branding, hiring, management, marketing, and sales.