Countless books have been written about the exploits of iconic entrepreneurs like Steve Jobs, Jeff Bezos, and Elon Musk. Yet when we look beyond the headlines and the hype to explore the mindset of everyday entrepreneurs, a hidden logic begins to emerge-one that can empower ordinary people to accomplish extraordinary things.
In this groundbreaking book, internationally acclaimed author and entrepreneurial mindset expert Gary G. Schoeniger combines insights gleaned from hundreds of everyday entrepreneurs with cutting-edge research to create a practical how-to guide that not only shows us how to be more innovative and entrepreneurial in our own lives but also how to unlock the untapped entrepreneurial potential in others. Drawing from real-world stories, this book shows us how to
● Master a five-step method for identifying, evaluating, and actualizing the opportunities that exist in our everyday lives
● Distinguish between entrepreneurial and managerial attitudes, behaviors, and skills and why we need both
● Unlock the untapped entrepreneurial potential that lies dormant in our children, our students, our workforce, and our communities
