The Finch Effect

A deterioration of the traditional 9-to-5 workforce has turned the job market into daily proof that Charles Darwins theory of the survival of the fittest extends to our professional lives. With more people in the workforce than ever before and the global economy changing the needs of businesses in every industry those wishing to climb up the career ladder are faced with the frightening reality that they need to evolve their strategies or risk extinction. And they need to do it now. In The Finch Effect, career expert Nacie Carson shares a strategy, the finch effect, that allows professionals at any stage of their career to flourish in the professional market of tomorrow. The finch effect was inspired by Darwins finches, the resourceful birds that Darwin encountered on the Galapagos Islands and that, by rapidly adapting their beaks within a few generations to accommodate changes in their food source, thrived unchallenged while their competition slowly died off. The finches survival skills informed Darwins theory of evolution and today provide a powerful message about the value of adaptation for professionals.

The Finch Effect distills the best practices of professionals who have successfully evolved to thrive in todays tough market into five steps:

• Forge Your New Future
• Identify Your Value Proposition
• Nurture Your Social Network
• Cultivate Your Skills

Harness Your Entrepreneurial Energy By the end of the book, readers will have the tools they need to become lifetime members of the Fittest that exclusive club of professionals who successfully manage to earn big, achieve their potential, and remain at the top of the career food chain in our uncertain world.