In Morningstar’s Guide to Selecting Stocks, Pat Dorsey, Director of Stock Analysis at Morningstar, will outline the rigorous process through which he, and the company review and select stocks. With the market beginning to rebound, investors are starting to return. But, smart investors will avoid the stock selection methods used during the go-go years - drawing pictures on a price chart, mood readings, and the like - that got them into so much trouble. Indeed, if anything was learned during the market bubble, it was that investors must always pay heed to the tried and true methods of investing. Dorsey will give readers the tools they need to effectively select stocks and, perhaps more importantly, avoid stocks. Morningstar's Guide to Selecting Stocks will teach readers: How to dig into a financial statement to find hidden gold and deception How to measure the effectiveness of company’s business model How to forecast an industry’s prospects; and most importantly How to value a company and determine an appropriate purchase and sale price. No, this isn't fun and sexy. It is what good investors do to succeed. This is how to invest today.
