Behind every deal, target, and transaction is a person. In The Human Side of Sales, Jessica Frank reminds us that selling isn't about numbers-it's about people, relationships, and trust. This book offers a refreshing perspective on sales that balances strategy with empathy, blending proven techniques with a human-first approach. You'll learn how to: Build genuine connections that outlast a single transaction. Listen deeply to understand what customers really need. Lead conversations with authenticity instead of scripts. Handle rejection with resilience and grace. Create long-term partnerships that fuel sustainable growth. Whether you're new to sales or a seasoned professional, this book shows you how to succeed without losing sight of the values that matter most. Because the best sales are built not on pressure, but on people.
