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"Ball's lucid and timely book offers a portal into a new realm."The Economist"The term "Metaverse" is thirty years old, yet only recently entered mainstream conversation, attracting bothfascinating and skepticism. While some have promised its imminent arrival, in fact it will take a series oftechnological and societal leaps to realize its full potential. In The Metaverse, pioneering theorist, former techexecutive, and acclaimed entrepreneur Matthew Ball offers an expansive tour of the "next internet": he presentsa comprehensive definition of the Metaverse (going far beyond mere virtual reality headsets), explains thetechnologies that will power it, addresses governance challenges, and predicts Metaverse winners and losers.1 / 9Bringing clarity and authority to a frequently misunderstood concept, this revised and updated edition of Ball'sauthoritative work demonstrates how the Metaverse will radically reshape society."A comprehensive guide to every aspect of the metaverse."John Thornhill, Financial Times"Offers a better understanding of the metaverse than the novel that coined the term1992's Snow Crash."