AUDIOBOOK
The Tanning of America
How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
Steve Stoute4.4
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About
Stoute has helped identify and activate a new generation of consumers. He traces how the 'tanning' phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same 'mental complexion', one based on shared experiences and values rather than the increasingly irrelevant demographic boxes. Stoute presents an insider's view of how the transcendent power of popular culture is helping reinvigorate and revitalize the American dream.