The only novel to put you in the shoes of an exhibitor, teaching you about trade shows and providing practical solutions to boost your ROI. Studies show that story-telling enables the human brain to retain more information than traditional teaching. This book is written like a novel specifically to make sure you remember as much as possible and in turn improve your event strategy. The Trade Show Chronicles offers you all the tricks of a good exhibit strategy. Become a trade show expert while reading the story of Andrew, a young salesman organizing his company's booth at an exhibition. Learn about planning, budgeting, promotion, booth staffing, lead capture, results tracking and much more. Don't miss out on this great adventure to a winning booth strategy! You won't get long checklists or theories - the Trade Show Chronicles is full of directly applicable tips and very concrete suggestions. Event management can be easy - learn while entertaining yourself. What trade show experts say about The Trade Show Chronicles: "If you want a different way to learn best practices for an exhibitor; planning, managing (tasks and people) and executing with efficiency, take a journey through a clever narrative that is packed with real-life situations, issues, and personalities. Enjoy and learn." Matthew Hill, President, Expert, Trainer The Hill Group "The Trade Show Chronicles is a relatable guide that provides crucial information that will help even the most seasoned planner cultivate an impactful trade show program." Trevor Lewis, Experiential Marketing Strategist Skyline
