Advertising to Children

This book gives readers a balanced look at the issue of advertising to children and its surrounding arguments. Advertising to Children familiarizes readers with the basics of marketing and selling products, the history of children as consumers, current marketing strategies, food marketing, branding, and overconsumption. Color photos and informative sidebars accompany easy-to-follow text. Features include a timeline, facts, additional resources, web sites, a glossary, a bibliography, and an index. Glossary of key words Index Informative sidebars Reviewed Sources for further research Table of contents The Essential Viewpoints series examines critical debates occurring today, including the legislation that has shaped the issue as well as the numerous sides of each argument. Color photos, detailed maps, and informative sidebars accompany easy-to-follow text. Each book includes a timeline, facts, additional resources, web sites, a glossary, a bibliography, and an index. Essential Viewpoints is a series in Essential Library, an imprint of ABDO Publishing Company. Grades 6-9.