In today's "post-truth" era, with distrust of institutions and experts at an all-time high, healthcare organizations face unprecedented challenges in connecting with the communities they serve.Drawing on more than three decades of healthcare marketing experience, Brandon Edwards reveals why traditional approaches no longer work and provides a roadmap for authentic engagement that builds trust, drives growth, and fulfills your mission.Inside, you'll discover:Why many consumers have tuned out traditional healthcare marketingThe five essential mile markers of authentic healthcare marketingHow to blend emotion and facts to create messages that truly resonateStrategies for reaching skeptical audiences across different channelsMethods to measure what actually matters to your C-suiteWhether you're a CMO, Marketing Director, or Healthcare C-Suite Executive, this book provides the framework you need to authentically connect today's healthcare consumers with new messages, messengers, and channels.Grab your copy today!
