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  4. Big Social Mobile

EBOOK

Big Social Mobile

How Digital Initiatives Can Reshape the Enterprise and Drive Business Results

D. Giannetto
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Pages
240
Year
2015
Language
English
Publisher
Palgrave Macmillan US

About

Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. This book offers an integrative process that has helped a wide range of businesses enhance what has traditionally made them unique, resulting in transformative results.

Related Subjects

  • General (Business & Economics)
  • Business & Economics
  • Adult Nonfiction
  • General (Marketing)
  • Marketing
  • Research

Artists

D. GiannettoAuthor