Skip to main content
Books, videos, and music - all free from your public library!
LoginSign Up

Footer

Hoopla logo, Go to homepage
  • For Patrons
  • For Libraries (opens in new window)
  • For Vendors (opens in new window)
  • Facebook (opens in new window)
  • X (opens in new window)
  • Instagram (opens in new window)
  • YouTube (opens in new window)
  • TikTok (opens in new window)
  • LinkedIn (opens in new window)

Our Company

  • Our Story
  • Get Hoopla for your Library (opens in new window)
  • Get your content on hoopla (opens in new window)
  • Join our team (opens in new window)
  • Accessibility Statement

Our Content

  • Audiobooks
  • Ebooks
  • Movies
  • Television
  • Comics
  • BingePasses
  • Music
  • The Loop Blog

Help

  • Help Center
  • Submit Feedback
  • Facebook (opens in new window)
  • X (opens in new window)
  • Instagram (opens in new window)
  • YouTube (opens in new window)
  • TikTok (opens in new window)
  • LinkedIn (opens in new window)
  • Download on the App Store (opens in new window)
  • Get it on Google Play (opens in new window)
  • Available at Amazon Appstore (opens in new window)
© 2026 Midwest Tape, LLC. All rights reserved. Privacy Policy | Terms of Use
  • Hoopla logo
    Powered by Hoopla
  • Browse
  • My Hoopla
  • Log In
  1. Navigate Home
  2. Ebooks
  3. Bigtops to Billboards

EBOOK

Bigtops to Billboards

John Loring
1
(1)
sign up
Pages
358
Year
2023
Language
English
Publisher
Page Publishing, Inc.

About

"BIGTOPS to BILLBOARDS" follows the astonishing career of Colonel Burr Robbins beginning with rare, original letters from the Civil War frontlines and then Burr Robbins' promotion at twenty-seven to colonel in the Union Army.

The war concluded in 1865, with his love of showmanship, He opened a cabaret theater in the boom and soon bust Pennsylvania oil rush which rapidly collapsed.

Having briefly worked for the mid-west's largest traveling circus as a teenager before the war, he set his not modest goal on building a circus of his own in southern Michigan beginning with only two white hens dyed red and green and touted as "the sacred fowl of India", one talented monkey, a young local dancing bear, a mule with an unusually broad head said to tell fortunes, one hawk (also colorfully dyed) and his own talents at singing, storytelling and advertising.

Joining forces and networking with other small shows and signing on partners with major connections in the circus world, he built the Burr Robbins Circus into the third largest circus in America and changed the look of American towns and cities with his giant posters.

It was a rough life moving a large circus and menagerie about the war-torn mid-west and across the Mississippi into Indian territories, but the circus was the only entertainment, and everyone came.

By the mid-1880s Colonel Burr wanted to move on to greater projects and sold the circus to the Ringling Brothers who had not yet formed a significant show. The sale was completed in 1888.

With his belief in poster advertising, he bought up most of the advertising companies in Chicago and formed the American Billposting Company which eventually turned into the giant General Outdoor Advertising Co. and retired a very rich man with oil fields in southern Kanas and hundreds of Chicago properties.

The book is richly illustrated with "cabinet card" photos of performers, animals, wonderfully exaggerated wording in circus advertising and much good advice on how to honestly make your way in the world from seemingly hopeless beginnings to fame and fortune.

Related Subjects

  • General
  • Biography & Autobiography
  • Adult Nonfiction

Artists

John LoringAuthor