When Tilley turns the magnifying glass on himself and his chosen profession of American marijuana, he reveals the unique, coming-of-age idiosyncrasies of a brand-new industry as it transcends the Reefer Madness-reputation it never deserved and transitions into a major player in mainstream agriculture, traditional science and modern retailing. Billion Dollar Dimebag is a compelling look inward at one of the modern world's most complex and dynamic corporate collisions: cannabis and technology.