Multiple award-winning book:Winner of the 2023 Goody Business Book Award for Best Marketing/Branding Book.Named One of the Best Marketing Plan Books of All Time by Book Authority. The paperback being sold is not the current edition. B2B companies with robust marketing programs typically grow 3-5 times faster than those without them. In Bullseye Marketing, you'll learn how to develop, launch, and scale a successful marketing program to grow your B2B company. Douglas Burdett, host of the Marketing Book Podcast, has written a new foreword in which he says, "Louis Gudema's original Bullseye Marketing is one of my favorite marketing books. This new edition is even better." "Louis delivers a brilliant and authoritative guidebook for implementing successful B2B marketing programs and capabilities. Two thumbs up."- Scott Brinker, Editor, chiefmartec.com "I have been following Louis' work for more than two decades. In this new edition of Bullseye Marketing, he shows how B2B companies of all sizes can grow faster. Chock full of fascinating real-world examples, this is a practical guide, not an academic tome."- David Meerman Scott, marketing strategist and bestselling author of The New Rules of Marketing and PR "A practical guide so heavy with insights that you'll grow your B2B business muscles AND grow your actual muscles! (Seriously. The book is 400 pages.)- Ann HandleyWall Street Journal bestselling author of Everybody Writes. CCO, MarketingProfs "Bullseye Marketing is perhaps the only book you would need on your desk if you want a real-world Marketing MBA at your side."- John Jantsch, author of Duct Tape Marketing "Bullseye Marketing is a business book with no BS. Why boil the ocean in trying to understand how to market your product or service and get sales into the pipeline? Three phases: Leverage your existing assets. Focus on the Buy Now prospect. Build awareness and your brand. Simple steps. Data driven. Comprehensive. This marketing How-To must be on your bookshelf."- Jeanne Hopkins, B2B Fractional CMO/CRO "A refreshing marketing guide that emphasizes cost-effective, practical methods."- Publishers Weekly/BookLife "These points are presented in an eye-catching, well-designed format. The author writes with tremendous energy and a kind of savvy knowingness that feels instantly convincing."- Kirkus ReviewThe book also includes interviews with nationally-known marketing and sales leaders Ann Handley, Scott Brinker, Evan Kirstel, Gini Dietrich, Jeanne Hopkins, Jim Ewel, James Carbary, and Zorian Rotenberg, and new case studies.
