Increase prices confidently without losing customers • successfully implement price increases • enforce higher prices • increasing sales and earnings Professional price management is an essential success factor for most companies. A particular challenge is to raise the price for existing customers in such a way that the customer remains a customer. Therefore it is important to know and implement a number of decisive strategies in sales and marketing. This book is dedicated to these strategies for price adjustments. Pricing, pricing policy and price changes are issues that affect the entire company. It's about strategic management. At the same time, you will also find marketing and sales tips, that can be implemented quickly and easily, which will make the next price increase easier and bring you a lot of money.
