Cold Blooded Billionaire Negotiation Tactics is not a beginner's guide to negotiation. This is an inside look at how the most powerful individuals in business use cold-blooded, calculated, and often ruthless tactics to dominate negotiations and close deals on their terms.
If you want to stop leaving money on the table and start negotiating like the elite power players who shape industries, this book is your blueprint. Inside, you'll discover the psychological warfare, strategic positioning, and real-world case studies that can add seven, eight, even nine figures to your bottom line.
Mark McClure is the Managing Partner of GenX Capital Partners, a commercial real estate capital advisory and development firm that has facilitated over $1 billion in deal flow since its inception in 2017. But his expertise extends far beyond real estate. Over the past 35 years, he has successfully negotiated and closed deals ranging from $10,000 to over $100 million-spanning 30 industries across four continents.
Along the way, he had the rare opportunity to study, research, and personally engage with the world's most elite business titans, uncovering how billionaires negotiate, structure deals, and win-consistently. Cold Blooded Billionaire Negotiation Tactics is the culmination of real-world, battle-tested strategies that he has learned from the best and applied firsthand.
