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Da Inovação Tecnológica À Estratégia Competitiva

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Da Inovação Tecnológica À Estratégia Competitiva

Um Estudo de Caso No Setor Da Construção Para o Concreto de Alto Desempenho

Izidro Soares Barreiro Júnior

(0)

Year

2021

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About

A presente obra traz importantes contribuições relativas à geração de vantagem competitiva e consequente sustentabilidade das empresas a partir do uso de inovações tecnológicas.
A vantagem competitiva, relacionada à criação de valor para o cliente, é gerada quando a empresa consegue implementar, de forma duradoura, uma ou mais estratégias competitivas que lhe permitam alcançar uma posição lucrativa contra as forças determinantes da competitividade.

Related Subjects

Business Mathematics
Business & Economics
Adult Nonfiction

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Izidro Soares Barreiro JúniorAuthor