Innovate your business by incorporating design thinking. Organizations that can innovate have an advantage over competitors who stick to old processes, models, and products. Design Thinking for Dummies walks would-be intrapreneurs through the steps of incorporating design thinking principles into their organizations. Written by a recognized expert in the field of design thinking, the book guides readers through the steps of adapting to a design thinking culture, identifying customer problems, creating, and testing solutions, and making innovation an ongoing process. The book covers the crucial and central topics in design thinking, including: • Adopting a design thinking mindset • Building creative environments • Facilitating design thinking workshops • Working through the design thinking cycle • Implementing your solutions • And many more Design Thinking for Dummies is a great starting place for people joining design-oriented teams and organizations, as well as small businesses and start-ups seeking to take advantage of the same methods and techniques that large firms have used to grow and succeed.
