Event managers, designers and engineers are working diligently behind the scenes of today's greatest events to build elaborate and immersive experiences for the general public the world over, but how do they do it, with what tools and most importantly why? This book investigates and pulls together findings on the critical typologies used to establish locations through event experiences and what emerging changes to particular areas will mean for the pioneering industry tomorrow. Considering current popular trends in interdisciplinary research and development, the author takes the reader through its possible evolution from early analytical concepts of research, event design and experience to 'Discotecture' towards the idea of a meta-mela transformer of culture. The book conducts an in-depth study of current and future experiential design with a focus on events and nightclubs. The book explores what the current psycho-geography of the industry is, how appropriate simulacra are developed with existing dynamics and what opportunities/ changes are likely to arise in its peripheral emergent fields. Addressing what tools they apply, how and why to achieve the ideal symbiosis for events. Finally, by integrating primary research, the author critically appraises the investigation and provides recommendations on what the industry could do to ensure a positive impact on the human enterprise for the future.
