Digital fundraising doesn't have to be a mystery. While technology and trends are always on the move, there are fundamental concepts and best practices that rarely change. From the Ground Up: Digital Fundraising for Nonprofits is a practical primer on the ways of understanding, building, designing and innovating an effective digital fundraising program. With this handy book by your side, you'll have a firm grasp on the inner workings of:Digital tools, platforms, offers and integrationsWebsites that convert visitors into donorsEmail marketing for increasing email revenueDigital advertising strategiesAnalytics and conversions for measuring ROIDesign thinking for donor-centric fundraisingSocial media for impact and engagementIntroduction to donor journey mappingSystems thinking to future-proof your charityAcclaim forFROM THE GROUND UP: DIGITAL FUNDRAISING FOR NONPROFITS"Brock has taken solid fundraising strategy and brought it to life through a real-world guide to digital fundraising. In plain language, Brock is providing tactical and practical advice, rooted in insights that will drive results. This is a must-read for fundraisers." –MAEVE STRATHY "...a welcome addition to nonprofit literature." –JASON SHIM "Brock provides an easy-to-digest essential overview of the digital tools that can complement age-old best practice in fundraising and help you raise more!" –SARAH WILLEY, CFRE, MA, SMS "Brock shares the wisdom he's acquired through years of research and gives you the practical knowledge he's gained by creating highly successful digital campaigns. You'll avoid beginners' mistakes and be launching your own winning campaigns in no time." –DENNY YOUNG, MA
