Aspiring and new art gallery owners can now find everything they need to plan and operate a successful art gallery in this comprehensive volume. Edward Winkleman draws on his years of experience to explain step by step how to start your new venture. Chapters detail how to: - write a business plan - find start-up capital - find your ideal locale - renovate the space - manage cash flow - promote and grow your new business - attract and retain artists and clients - hire and manage staff - represent your artists. How to Start and Run a Commercial Art Gallery also includes sample forms, helpful tips from veteran collectors, a large section on art fairs, and a directory of art dealers associations.
