It doesn't matter whether you want to start your own business with a small company or work in a large company, good and imaginative marketing is the be-all and end-all for the success of every company! In this book, marketing expert Jeanette McMurtry gives you all the basics, trends and strategies for successful marketing. Starting with the creation of a marketing plan that doesn't throw your budget off course, you will find out step by step which options are available to you in everyday marketing and which ways you can best reach your target group. Numerous practical examples show you what you should consider when placing advertisements for print, radio, television and the Internet and how you can optimally prepare larger events.
