Marketing Management Concepts and Tools: A Simple Introduction

Marketing Management Concepts and Tools: A Simple Introduction presents the central ideas and methods of marketing management. Discover the marketing basics, management goals, consumer-led marketing, strategic planning, and segmentation, targeting and positioning.Examine market dynamics and competitive strategy, the creation of a brand, consumer behaviour, business to business marketing, and market research.Look at market innovation, services, internet marketing, communications and advertising, distribution, pricing, and the future of marketing. Learn about a range of economic, business, financial, social and political fields with these short and detailed introductions.