Why do some photographers succeed when others fail? It's often because the successful ones know the Photography Business Basics… Written with a friendly, conversational tone Photography Business Basics offers easy to read, practical advice using an innovative work-back plan that logically deconstructs a mountain of activities into manageable actions. You'll learn how to:
• Set your pricing in the simple and most effective way. • Craft your sales funnel and construct a marketing plan based on marketing math. • Use SEO strategies to improve your rankings and discover the only metric that matters. • Plus much more! Photography Business Basics is a resource for emerging, mid-career, and experienced photographers of all specialties interested in starting or making their own freelance business the best it can be.
"It's a no-brainer for any photographer new to business. Incredible book, I do mean that. It's well written, it's easy to digest and easy to read...It goes into the basic details you need to run a successful business. The whole book is a very, very worthwhile investment."
Andrew Hellmich, PhotoBizX Podcast
"Photography Business Basics is packed with helpful tips for both new photographers and seasoned photographers wanting to turn their passion into a profit. As a CPA, I especially enjoyed the pricing chapter that dives deep into the thought process of pricing photography services and products as well as setting up bookkeeping organization and how that plays a role in everything."
