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  4. Public Relations in China

EBOOK

Public Relations in China

Building and Defending your Brand in the PRC

D. WolfSeries: Palgrave Pocket Consultants
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Pages
226
Year
2016
Language
English
Publisher
Palgrave Macmillan UK

About

In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook for building and defending a brand in China.

Related Subjects

  • Public Relations
  • Business & Economics
  • Adult Nonfiction
  • Strategic Planning
  • General (Marketing)
  • Marketing
  • Economics & Trades
  • International
  • General (Business Communication)
  • Business Communication

Extended Details

  • SeriesPalgrave Pocket Consultants

    Artists

    D. WolfAuthor