In this eBook, Public Relations, An easy, step-by-step guide to creating a small business public relations and media plan, you will find a step-by-step guide for creating publicity for your business without having to hire a PR firm. Learn what public relations (PR) is and isn't and discover how you can make PR part of your marketing strategy. Aim to become your own PR agency, become familiar with media planning, structure of a press release that gets media attention, develop an effective media kit for your business, host your own low cost media outreach, know how to plan a successful event, learn how to monitor the media and evaluate the results, exhibit at trade shows and effectively drive traffic to your booth, and no one is better suited to promote your brand and speak on behalf of your company than you. Follow these simple tactics and begin creating the media attention that you desire.
