You are a great investigator or you have a great team, but you are struggling to find good-paying, fast-paying customers on a steady basis. Worse, You have suffered from pricey marketing schemes that didn't work. Some of the techniques taught on the internet leave you feeling like a sleazy used car salesman. Veteran investigator John A. Hoda cuts through the noise and lays out scalable and replicable marketing plans for the wide spectrum of investigative services. This is not a one-size-fits-all "do exactly what I did" approach to marketing. The marketing you do is better than the marketing you should do but don't. That's why Hoda starts out with a 5 hour a week plan that you can build on, tailored to your own business. This book is perfect for novices and veterans alike and is critically acclaimed by Industry heavyweights. Just one idea will pay for this book and the time to digest it.
