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  4. Retail Marketing and Branding

EBOOK

Retail Marketing and Branding

A Definitive Guide to Maximizing ROI

Jesko Perrey
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Year
2013
Language
English
Publisher
Wiley

About

Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization.
The second edition of Retail Marketing and Branding includes the following updates:
* New and updated case examples
* Updated figures and examples throughout
* New interviewers with recent experiences
* Additional chapters

Related Subjects

  • General
  • Sales & Selling
  • Business & Economics
  • Adult Nonfiction

Artists

Jesko PerreyAuthor
Dennis SpilleckeAuthor