So Good They Call You a Fake: Command Attention, Monetize Your Talent Stack, and Become the Uncontes

They call you a fake because you're the best. Being called a fake is the last rite of passage on the internet. In the relentless pursuit of excellence, you only know you've arrived when you have "haterz"-your most valuable marketers. So Good They Call You a Fake is how you get there. This book teaches step-by-step with no steps skipped how to get the visibility you've already earned, become an energy monster who thrives on all kinds of attention, and then monetize that attention to the max.