Storytelling für Dummies

You have started a company and want to market yourself? You don't just want to offer a product, but create experiences and open up new worlds? Then it's time for storytelling. You don't have much time and only a small budget? This book shows you how to develop your own personal story with minimal effort and determine the right format and platform for you. Be inspired by the numerous practical examples in this book and build up a wealth of stories tailored to your needs and those of your customers.