About
Get the Summary of Daniel H. Pink's To Sell Is Human in 20 minutes. Please note: This is a summary & not the original book. Original book introduction: Best-selling author Daniel H. Pink explains why everyone is a salesperson and how anyone can effectively connect to and move others in his deeply thoughtful and analytical book, To Sell Is Human: The Surprising Truth About Moving Others.
About the original book: Daniel Pink writes clearly and fluidly to impress on readers what ought to be obvious by now: Sales tactics that worked 20 years ago, when information was scarce and buyers behavior predictable, are, at best, inadequate at moving today's informed but distracted buyer. Weaving engaging anecdotes into candid observations, Pink shows how to connect to a tough audience, pitch, clarify your offering, and survive rejection. Anyone who wants to become more effective at persuading other people will find the ideas in this book invaluable.
About the original book: Daniel Pink writes clearly and fluidly to impress on readers what ought to be obvious by now: Sales tactics that worked 20 years ago, when information was scarce and buyers behavior predictable, are, at best, inadequate at moving today's informed but distracted buyer. Weaving engaging anecdotes into candid observations, Pink shows how to connect to a tough audience, pitch, clarify your offering, and survive rejection. Anyone who wants to become more effective at persuading other people will find the ideas in this book invaluable.