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  4. Taking Down Goliath

EBOOK

Taking Down Goliath

Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power

Kevin Ryan
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Pages
238
Year
2014
Language
English
Publisher
Palgrave Macmillan US

About

Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. “Taking Down Goliath” profiles, the ways in which digital marketing can level the playing field, if you know how to use it.

Related Subjects

  • Management
  • Business & Economics
  • Adult Nonfiction
  • Small Business
  • Leadership
  • Strategic Planning
  • Research
  • Marketing

Artists

Kevin RyanAuthor
Rob 'Spider' GrahamAuthor