About
There was a time when you could write a letter to a company, and they would write you back.Consumer Affairs, they called it. And they had a ton money to burn, an ongoing effort to keep customers happy. As they loved to say in retail in times long gone: "The Customer is always right!"Mike Knox' first such letter was to Burger King. They sent him a pack of coupons for free hamburgers. He hit the jackpot when he wrote a nice letter to United Airlines: They sent him a free airline ticket, a $100 gift card, and a can of peanuts.Alas, those days are gone.Today when you try to contact a company, you're funneled through a series of outsourced internationals trained to say things like, "I understand your frustration, ma'am." Or maybe you'll get Ron the Bot. His most common answer will be "Sorry, I don't understand the question, could you rephase it?"No more coupons. No more swag. No more free stuff.Hell, you're lucky if you even get the stuff you've paid for.This book is a nostalgic tribute to those glorious days when a well-worded grievance or a properly placed compliment could actually bring you satisfaction . . . or even joy. Mike Knox is a writer and stand-up comedian who lives in California.