Textbook of Urgent Care Management, Chapter 25

Chapter 25 includes: Marketing Analysis - Customer Analysis - Competitive Analysis - Company Analysis Marketing Plans and Guides - Marketing Budget - Marketing and Sales Plans - Media and Advertising Plan - Brand Standards Guide Compelling Marketing Messages and Communications - Message-Development Goals - Message-Formatting Recommendations Local Marketing: Building Continual Referral Resources Enhancing Customer Relationships and Loyalty Tracking Results and Sources of Success