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About
What if writing your book was just the beginning of your author journey?You've poured your heart into the manuscript, hit "publish," and… now what? Visibility doesn't magically appear. In today's crowded marketplace, even the best books need a smart, strategic author behind them-one who knows how to show up, stand out, and stay connected.The Author's Toolkit: Mastering the Art of Author Visibility is your go-to guide for building a long-term platform that doesn't burn you out or make you cringe. Inside, seven experts in branding, marketing, publicity, and publishing come together to demystify what it really takes to grow your reach and revenue-without losing your voice.Whether you're launching your debut or breathing new life into a backlist, this book will help you:✔ Craft a brand that feels like you✔ Build and maintain a reader-focused website✔ Use social media without selling your soul✔ Leverage interviews and speaking gigs✔ Create a press kit that gets you booked✔ Master the art of email newsletters✔ Stay visible beyond launch dayThis isn't about doing everything. It's about doing the right things-strategically, sustainably, and with heart.Your book deserves to be read. Let's make sure the world knows it exists. Deborah Kevin (pronounced "KEY-vin"), the founder and Chief Inspiration Officer* of Highlander Press, loves books. Since teaching herself to read when she was four years old until now, books have been her constant companions.A writer herself, she enjoys guiding others through the process of writing, editing, and publishing their books. Her clients have said they feel held and supported through the process of becoming bestselling authors, and they realized that Deborah saw something in their words that others missed.Ms. Kevin lives with her family in Baltimore City, Maryland, with a pup named Fergus-that is, when they're not off discovering the world. You can follow her and Highlander Press on social media.