The Business of Being a Toy Influencer

"In this Influencers and Economics series (4 titles) entry, enterprising youngsters can get an idea of how to turn playing with toys into a business. Its four cleanly designed chapters walk readers through weighing the costs and benefits of creating a business; setting up a business (setting clear business goals, signing up for a social media account like YouTube Kids, staying safe online, and understanding financial aspects); making money through ads, partnerships, and paid promotions; and growing one's business. Throughout the text, there are reminders for the reader to remember things like work-life balance and self-care, so that the toy influencing biz doesn't become all-consuming. "Fast Fact!" boxes, a time line, photos featuring racially diverse kids demoing toys, and career suggestions that build on influencers' skills round out this solid resource."