EBOOK
About
The Insurance UX Survival Guide is your roadmap to building better digital experiences in one of the world's most complex industries. Written by Steve Johnson, Co-Founder and Chief Product Officer of insured.io, this guide distills over 20 years of insurance and UX expertise, plus insights from more than 250,000 customer interactions.
From quoting to claims, billing to retention, this book shows how to simplify, modernize, and humanize every touchpoint in the policyholder journey. Whether you're a carrier, MGA, agent, or insurtech leader, you'll find practical strategies to transform outdated systems, boost customer loyalty, and make insurance actually work for the people who buy it.
Smart. Practical. Funny. The Insurance UX Survival Guide is the must-read field manual for anyone ready to fix insurance from the inside out.
From quoting to claims, billing to retention, this book shows how to simplify, modernize, and humanize every touchpoint in the policyholder journey. Whether you're a carrier, MGA, agent, or insurtech leader, you'll find practical strategies to transform outdated systems, boost customer loyalty, and make insurance actually work for the people who buy it.
Smart. Practical. Funny. The Insurance UX Survival Guide is the must-read field manual for anyone ready to fix insurance from the inside out.