Revised and expanded in 2019!The Little Book of Likes is dedicated to helping small (and very small) nonprofits build an audience of readers on social media platforms like Facebook and Twitter.This short guide leads Executive Directors and nonprofit marketing managers through the ins and outs of a simple social media strategy that is effective and sustainable. With real-world practical advice, it recognizes that nonprofit managers usually have better things to be doing than updating Facebook.Like The Little Book of Gold, it was written specifically for small nonprofits as a "road map" to the often confusing and changing world of social media.The revised and expanded book includes additional material on Facebook advertising, podcasting, and a lot more to help make your social media marketing work for your organization. Erik Hanberg has been a writer all his life. He lives in Tacoma Washington with his wife Mary and two children.In addition to writing novels, Erik Hanberg is an expert in nonprofit management, fundraising, marketing, and leadership. His books for nonprofits have sold more than 10,000 copies.He has served as the director of two nonprofits, the interim executive director of two more, and served in positions in marketing and fundraising. He has been on more than twelve boards. In addition, he has consulted with nonprofit boards and staff of dozens and dozens of nonprofits and foundations across the country.
