In the summer of 2021, Netflix announced its plans to offer gaming products on its streaming platform.
The first games launched on Android in early November 2021 and are included alongside the streaming service's movies and TV offers, bundled within the same monthly price. But this category adjacency strategy (growing into adjacent markets) isn't Netflix's golden opportunity. Growing into adjacent markets makes the most sense when it allows a company to cross-sell or create an entirely new kind of revenue-generating business.
Neither is true in this case. Instead, Netflix is signaling it might be about to make the single greatest category design mistake in the book.
In this "mini-book" you will learn: • Why Netflix may be making the same category mistake as Red Bull and Microsoft. • Why giving away gaming for free is putting out all the wrong signals to customers. • How Google and Square effectively redesigned categories and impaired competition. • How Netflix can create the next giant film category with digitally-savvy independent talent. • How content creators like MrBeast and Charli D'Amelio can help Netflix secure its golden opportunity.
A quick read that's jam-packed with incredibly valuable insights, this "mini-book" reveals Netlfix's current blindspot and tells what it can do to compete with Amazon, YouTube, and the next generation of content creators.
